Seeding comment is one of the important marketing strategies that help create viral effects and increase brand credibility. But what exactly is seeding comment and how to implement it effectively? In this article, Genfarmer will explore the concept of seeding comment and the 4 most effective seeding scenarios to optimize your customer outreach strategy.
What is seeding comment?
Seeding comment is a marketing strategy used on social media platforms, forums, or websites to create simulated or intentional comments to attract the attention of real users. The main goal of seeding comment is to stimulate discussion, create a viral effect, and build trust in a product, service, or piece of content.
In the field of digital marketing, seeding comment is often applied on Facebook, YouTube, TikTok, Instagram, and e-commerce sites. These comments can be positive reviews of products, questions to stimulate interaction, or creating a bandwagon effect to attract attention from other users.
Reasons to promote seeding comment
One of the effective strategies to increase the reach and credibility of a product or service is seeding comment. So why should businesses and individuals promote seeding comment? Below are the important reasons to help you understand the benefits of this method.
Increase brand trust and credibility
Users tend to trust content with high interaction, especially positive comments from other accounts. Seeding comment helps create a bandwagon effect, making the brand look more reliable and building a professional image in the eyes of customers.
Promote natural interaction
Seeding comments can encourage real users to join the conversation, thereby creating a natural interaction loop. When a post has many comments, the algorithms of platforms like Facebook, TikTok, or YouTube will prioritize displaying the content to more people, helping to expand the potential customer base.
Support marketing and sales strategies
Seeding comment not only helps increase interaction but can also act as an indirect way to approach customers. Comments that ask questions, praise the product, or share real experiences will help customers have more confidence and make purchasing decisions more quickly.
Increase visibility on social media platforms
Social media algorithms often prioritize displaying content with high interaction. When a post has many comments, it will be ranked higher in the newsfeed or search page. This helps the content reach more people without having to spend too much on advertising.
Build a loyal community
Brands with high interaction and positive feedback often find it easier to build a loyal customer community. Seeding comment can help maintain lively discussions, making customers feel connected and more likely to return for more interaction.
Create a viral effect (viral marketing)
When there is a large number of comments, your post can quickly become a trend, attracting many people to join the discussion and share. This is one of the effective ways for content to spread strongly without costing too much in marketing.
4 Most Effective Seeding Comment Scenarios
In the digital age, seeding comment is one of the effective strategies to increase credibility and attract customer attention on online platforms. A successful seeding campaign not only creates natural interaction but also helps the brand build credibility. Below are the 4 most effective seeding comment scenarios that you can apply to optimize your marketing strategy.
Q&A-style seeding comment
The Q&A-style seeding comment scenario focuses on asking common customer questions about a product or service, then using seeding accounts to answer these questions in a detailed and helpful way. This is a great way to proactively answer questions, provide important information, and alleviate customer concerns before they make a purchase decision.
Shop owners can create a list of seeding comments in a Q&A format. These can be questions that customers frequently have when learning about your product or brand. Some seeding questions you can use include:
- Do you ship to province X?
- How much is the shipping fee to province X?
- Is this model still in stock, shop?
- Where is the shop located?
- Please check your inbox for me, shop.
- Can you provide information for me to place an order?
- Can this product be used for small children?
- Is this model available in white, shop?
- Are you still taking orders, shop?
- Do you offer wholesale prices?
Seeding comment about shipping fees, transportation, and delivery
Issues regarding shipping fees, transportation, and delivery are always among the top concerns for customers when shopping online. This seeding comment scenario focuses on providing detailed information and reassuring customers about shipping-related issues, helping to minimize anxiety and encourage them to complete their orders.
In addition to general information seeding comments, you can also create genuine comments about shipping fees, delivery, or transportation, for example:
- What is the warranty policy for this product?
- I’ve received the item, the product works great, and I want to order another one. Please help me place the order!
- How much is the shipping fee for suburban areas?
- Can you deliver this model to me soon?
- I’d like to order one of this model in red, size M.
- I need it urgently, please deliver it right away.
- If the item is defective or not the correct model upon receipt, can it be exchanged or returned?
- Do you offer free shipping?
- Can I check the item before receiving it?
Seeding comment about products, services
This is the most common seeding comment scenario, focusing on creating comments that praise and give positive reviews about the quality of the product or service. These comments act as testimonials from “real customers,” helping to build brand credibility and motivate other potential customers to make a purchase.
Below are some seeding comments about products and services that many shop owners choose to create a bandwagon effect for their sales posts or livestreams:
- Check inbox for a consultation!
- Is this model still in stock, shop?
- Please send me 3 of this model in red, white, and black.
- Is this product still available in size S?
- Is this product priced at 129k, shop?
- Get me 2 more of this model!
- Has my order arrived yet, shop?
- Is size M still available?
- Is there a wholesale price for bulk purchases, shop?
- I’ve received the item, the quality is very good!
- Give me one more of the last model!
- Is there a discount for bulk purchases, shop?
- I’m 1m5 tall and weigh 50kg, will it fit me, shop?
- Is this model available in a smaller size?
- When will the item be back in stock, shop?
- Is this model available in a larger size?
Some other seeding comment templates
In addition to the 3 scenarios above, there are some other seeding comment templates you can apply to increase interaction and create a viral effect:
- Minigame, giveaway-style seeding comment: Create simple minigames or giveaways (e.g., like, share, tag friends) and use seeding comments to call on people to participate, increasing interaction and spreading information about the program.
- Storytelling, sharing-style seeding comment: Use seeding accounts to tell short stories, share experiences, or advice related to your product/service, creating a sense of familiarity and attracting customer attention.
- Humorous, funny-style seeding comment: Use humorous, witty comments to create a cheerful atmosphere, increase entertainment value, and attract people’s attention (note: use skillfully to avoid being offensive).
- “Customer asks – celebrity answers”-style seeding comment: If possible, you can collaborate with celebrities or KOLs (Key Opinion Leaders) to have them participate in seeding comment, answering customer questions, increasing credibility and promotional effectiveness (note: choose KOLs who are suitable for the product/service and target audience).
Each brand, each product will have different ways of seeding comment to suit each target audience. Be flexible in applying suitable seeding templates to achieve the best results.
Notes when seeding comment on Facebook
Seeding comment on Facebook is an important strategy to help increase brand awareness, attract customers, and build trust for products/services. However, to seed effectively and avoid being marked as spam, you need to follow some important principles. Below are the necessary notes when seeding comment on Facebook.
Avoid spam, comment naturally
When seeding comments, the most important thing is to create natural interactions that do not annoy users. Avoid overusing mass comments with repetitive content, as this can make customers suspicious or be marked as spam by Facebook. Use real accounts, build in-depth and contextually appropriate comments to increase credibility. Own multiple different Facebook accounts to serve for commenting, avoiding being marked as spam. You can buy or create accounts yourself. Especially when nurturing accounts for seeding, you need to let the accounts run interactions continuously to ensure their trust level. If you are doing online business and own a huge number of Facebook accounts, you should use a mass Facebook account nurturing tool.
Comment content must be authentic and valuable
Customers are getting smarter and can easily recognize fake comments. Therefore, make sure that the seeding content is authentic, provides useful information, or shares real experiences about the product/service. Comments that are constructive and provide objective reviews will create higher trust than hollow praises.
Use real accounts or accounts with good interaction
Seeding with newly created accounts, with no friends or no activity history, will easily be judged by Facebook as fake accounts, reducing credibility. Instead, use real accounts or accounts with a good history of interaction for seeding. This helps the comments have higher credibility and easily gain trust from customers.
Choose the right time for seeding
The timing of posting comments also affects the effectiveness of seeding. Research your customers’ online habits to choose a suitable time frame, helping the comments reach more people. Usually, the golden hours like 8-9 AM, 12-1 PM, and 7-9 PM are when Facebook users are most active.
Combine seeding with an overall marketing strategy
Seeding comment is only one part of a marketing strategy. To achieve the highest effectiveness, you should combine seeding with advertising, quality content, and customer care. When there is synergy in the strategy, the brand will build sustainable credibility and attract more customers.
Conclusion
Seeding comment not only helps increase interaction but also contributes to building trust with customers. By applying the right seeding scenarios, you can enhance the effectiveness of your marketing campaign and build a solid brand image. Try applying it now to see the difference!
